As a die-hard Chicago Bears fan, this pains me to say, but I think the State Farm ad featuring Green Bay Packers tremendous quarterback, Aaron Rodgers, might just be the best use of a celebrity in a single commercial that I’ve ever seen.  A bold claim, I know.  Endorsement legend, Michael Jordan has appeared in countless memorable ads for Nike (“It’s Gotta Be the Shoes”), Gatorade (“Be Like Mike”) and McDonald’s (“Nothing But Net”).  Before the downfall, Tiger Woods was an endorsement juggernaut.  Personally, I believe the best work he was involved with was the Accenture print campaign.   (more…)