DEEP provides services to brand marketers looking to tap the power of sports and event marketing, and to properties seeking expertise on how best to connect with consumers and sponsors. Additionally, DEEP is a cost-efficient alternative to branding and ad agencies in the area of brand development and brand positioning. We have extensive knowledge of the Chicago market and the experience and connections to exploit that knowledge. Our base of experience and influence, however, extends nationally, and indeed, globally. Learn more about our expertise by using the navigation on the left.
As the saying goes, “If you don’t know where you’re going, any road will take you there.” All too often in sponsorship marketing, clear objectives and a road map are not established before the spending starts. If simply getting involved in sports or event marketing is your objective then there are infinite ways to do it; however, if you want to help build your brand and improve your business, then establishing a solid strategic platform for your investments is imperative.
DEEP ALLIANCE MARKETING ensures that all work is done in an objectives-rooted fashion, employing an Evaluation Continuum and F.I.T. Analysis™ customized for every client.
To be successful, sponsorship cannot be executed as a hit-and-run transaction. To ensure maximum return, steady communication between sponsor and property is a must. Productive partnerships grow from mutually respectful relationships and they take time, commitment and experience. DEEP has a history of successfully managing sponsorships worth millions of dollars. More importantly, DEEP has a track record of success in making sure that its clients see value from their alliance marketing efforts. Use your limited time and resources wisely and make sure you always get the most from your investments.
Sponsorship Portfolio Analysis.
Have a lot of sponsorships on your books and can’t remember why you’re spending money on them? Need to cut back spending? Are you unable to effectively activate against all of your current sponsorships? DEEP ALLIANCE MARKETING has vast experience in helping clients evaluate what it has and providing advice on what to do in order to move forward. Make sure that your programs are properly aligned and that you are utilizing programs to build your brand and business. Take control of your sponsorship investments. Don’t let them control you.
Honed from years of experience working with some of the world’s top brands, DEEP possesses the expertise to create a strong branding presence for your company, business unit, or new product. With DEEP you will receive the same thoughtful, detailed approach that you would expect from a major branding agency, but in a much more cost-effective way. And, you will not sacrifice one bit on creativity.
But DEEP won’t stop there. We can also help you roll out your brand in all applications, including website, advertising, trade shows and collateral.
Negotiation Strategy & Implementation.
Following a strategic approach in negotiating sponsorship alliances is vitally important. It’s imperative that you have a clear view of what you wish to accomplish with your relationship and what resources can be expended. DEEP ALLIANCE MARKETING has experience negotiating sponsorships of all shapes and sizes; always keeping a keen eye on ensuring success for its clients.
Promotion Design & Execution.
A property can deliver a platform upon which to build a successful marketing program. But to unleash the power of the property to facilitate business gains, a marketer must implement programs that engage customers. DEEP ALLIANCE MARKETING can deliver the creative expertise to bring your property to life, as well as the capability to execute and fulfill any promotional effort.
From point-of-purchase to signage to TV and radio ads, DEEP ALLIANCE MARKETING delivers the creativity of larger shops in a significantly more cost-effective manner. If you are interested in finding a less-expensive – yet more-responsive – path to creative excellence, you owe it to yourself to consider DEEP.
Activating against sponsorship often means putting your brand on display. Whether the need is to create a publicity event, execute consumer interaction or entertain key customers, DEEP ALLIANCE MARKETING always brings a creative approach and extensive resource relationships to deliver bottom-line results – even when faced with tight budget constraints.
Customer Entertainment Planning & Oversight.
One of the core benefits of utilizing sports and event marketing is the ability to entertain key customers and prospects. Creating a memorable experience requires a creative approach and a commitment to executional excellence. DEEP ALLIANCE MARKETING will ensure that your guests won’t soon forget what you did for them.