We’re here to help you connect where it counts.

Founded on a simple premise that marketers deserve affordable, high-level sports marketing expertise, DEEP ALLIANCE MARKETING was launched in 2003 by industry veteran, David Paro. Through a commitment to service and a passion for helping its clients succeed in their alliance marketing and branding efforts, DEEP provides a hassle-free agency experience; proactive, responsive and cost-efficient. We are in business to help you make the right connections and to make those connections count. Learn more about DEEP by using the navigation on the left.

Mission.

With a passionate commitment to client service, DEEP ALLIANCE MARKETING delivers strategic sports and event marketing solutions and branding expertise in a cost-efficient manner. Our success is derived through a deep understanding of our clients’ businesses and by caring deeply about their success.

Philosophy.

Our general philosophy is simple… we’re here to help. To help you achieve your business goals. To help you execute memorable marketing campaigns and programs. To help build your brand and drive sales. And, yes, to help you sleep at night knowing things will be handled.

We have no other “horse in the race” other than you, so we don’t play favorites with sponsorship properties or marketing tactics. Any recommendation given by DEEP will be given for one reason; because we believe it will benefit you, your brand, and your business.

DEEP adheres to several key sponsorship tenets:

Sponsorship VALUE is determined by UTILITY.

BEST-FIT properties should reinforce your brand promise/positioning while also serving as a vehicle to drive business.

Evaluation criteria should be established prior to execution.

Sports/Entertainment marketing is not a separate marketing discipline, strategy or tactic, but rather a specialized approach that should work within overall marketing framework.

Fewer, well-activated programs are generally more beneficial than a large number of poorly supported alliances.

Sponsorship objectives must be in line with brand objectives.

… and in areas of Branding, we believe:

Your brand has to stand for something every time it is on display.

Inconsistency in your branding efforts will lead to confusion with your customers.

Anyone that says sales-driving messages can’t also deliver a strong branding message is doing so for self-serving reason, NOT to provide you with sound marketing advice.

Violating your logo is akin to violating your brand promise.

Approach.

In developing strategy and tactical considerations for our clients, DEEP ALLIANCE MARKETING follows an Evaluation Continuum designed to determine “best-fit” opportunities and ensure that we remain aligned with your objectives. The Evaluation Continuum emphasizes that evaluation is not simply something to execute at the end of a program. Evaluation is constant, beginning with the setting of objectives and playing a crucial role in future decision making.

Customized for every client and project, DEEP F.I.T. Analysis™ establishes a path for getting at those sponsorship or activation opportunities that are best suited to deliver positive results. By focusing on pre-determined objectives, taking care to ensure potential for system integration, and screening against core target groups, property/sponsorship/program alignment is enhanced from the outset.

David Paro.

With over 25 years of experience in the sports, entertainment and event marketing industry, David Paro launched DEEP ALLIANCE MARKETING with the aim of providing high-level sponsorship marketing expertise in a cost-efficient manner. Having held executive posts on both the client and agency side, Paro’s career includes experience with all phases of the marketing mix with specific focus on helping leading brands achieve marketing objectives through sports and entertainment.

Prior to launching DEEP, Paro served in a variety of capacities with Clear Channel/SFX. As the General Manager of CMI – Clear Channel’s marketing services unit – Paro was responsible for consolidating a number of acquired units into what PROMO Magazine named the No. 12 U.S. promotion firm in 2001. Prior to being tapped to head up CMI, Paro led SFX Corporate Consulting, the unit that oversaw sports marketing activity for leading companies and brands, including Staples, Hershey, and Schering-Plough.

From 1993 through 1997, Paro oversaw sports alliance programs at McDonald’s Corporation. During his tenure at McDonald’s, Paro overhauled the company’s motorsports program, making the quick-service restaurant leader one of the most well-respected and imitated sponsors in all of motorsports. As Director of U.S. Sports Alliances, Paro was involved with all parts of the company’s sponsorship portfolio, including the NFL, NBA, Olympics and World Cup, and also oversaw consumer licensing.

Paro joined McDonald’s after serving as Director of Sports Marketing at Frankel, a Chicago-based marketing services firm. He began his career on the PR side with stops at DePaul University and NW Ayer Public Relations.

Regarded as a top sponsorship-marketing strategist, Paro was named to the Sports Business Journal’s Forty Under 40 list in 2000, honoring top sports executives. Paro is a graduate of Wake Forest University.