Archive for April, 2011

Labor Dispute: A Sponsor’s Perspective

Friday, April 29th, 2011

While the ruling by federal judge Susan Nelson Monday and subsequent refusal to grant a stay pending appeal by the NFL may have technically halted the lockout in the near term, the labor situation is far from over. And, just around the corner, we have another labor debate to look forward to with the NBA’s current deal set to expire on June 30th. NBA owners are looking for a significantly revised collective bargaining agreement (CBA) that shrinks the percentage of basketball-related income the players receive.

Honestly, this stuff will make your head spin so I don’t want to take too much time on the merits of the different sides’ positions. Lost in the drama is how labor strife affects corporate sponsors of the leagues and/or individual teams. (more…)