A television commerical produced by DEEP ALLIANCE MARKETING, in conjunction with NASCAR Media Group, for Chicagoland Speedway, debuted in midwestern markets during the airing of Sunday’s Daytona 500. View the spot, entitled, “The Chase Starts Here.”
Long-time Chicago Sun-Times advertising and media columnist got an advance peak at the spot and filed this report on the ad. LEWIS LAZARE
DEEP ALLIANCE MARKETING president, David Paro (@DEEPDavidParo), will be part of Sports Business Daily’s 5-member panel tweeting live during Super Bowl. The panel will be providing commentary on the ads in real time. Other industry executives participating include, Brad Adgate of Horizon Media, former Kodak CMO, Jeffrey Hayzlett, Michael Jacobsen of Octagon First Call, and Momentum Worldwide CEO, Chris Weil.
Follow or join in the chat on Twitter using hashtag #sbdsb.