Archive for July, 2010

Some Final Thoughts on World Cup

Tuesday, July 20th, 2010

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The FIFA World Cup came to a close on Sunday, July 11, with a deserving win by Spain over The Netherlands. The match was far from pretty, but people watched in large numbers, including here in the US. According to reports (http://bit.ly/aCZQvB), over 15.5 million people watched the final match on ABC, setting a record for US viewership, while another 8.8 million watched Spanish-language coverage on Univision. There is no doubt the numbers are impressive and had the US team not lost in its first elimination match against Ghana, who knows if that number could have gone even higher.

On the heels of World Cup came news of Thierry Henry, the French soccer superstar, signing with MLS’s New York Red Bulls. Without question, the news for soccer in the US has been pretty decent of late. So, it’s probably a good time to once again ask the question (paraphrased for timeliness) I posed several posts ago. What will the interest in World Cup and the signing of Henry mean to soccer in the US at the professional level? (more…)

A Few Words With Chicagoland Speedway President, Craig Rust

Wednesday, July 7th, 2010

PhotobucketThe NASCAR road show comes to town this weekend as Chicagoland Speedway plays host to NASCAR Nationwide and Sprint Cup Series races, July 9 and 10, respectively. For the past year, Craig Rust has served as President of the ISC-owned track located in Joliet, Ill. As he and his team prep for the biggest weekend of the year at the Speedway, Craig joins DeepThoughts for a quick Q&A:

DeepThoughts: You joined Chicagoland Speedway after serving as the President of another ISC track, Watkins Glen, the legendary road course in upstate New York. What has it been like marketing your sport in a larger market, such as Chicago?
Rust: It has been night and day compared to how we marketed the sport in Upstate NY. At The Glen, our two primary markets rank 80 and 82 so coming to the 3rd largest market and arguably one of the top sports markets in the country has been fun, but takes a lot more work. Chicago sports fans just have more choices within the market so we, Chicagoland Speedway, have to find creative ways to break through and get our message out that NASCAR at CLS is a must see! (more…)