DEEP President, David Paro, appeared on CBS 2 Chicago’s “Monsters &
Money in the Morning” April 27th to discuss the business of sports marketing
They didn’t slay the Golden Goose after all. Several weeks ago, on this page, (Devaluing a Golden Goose: Why Expansion Will Hurt the NCAA Tournament) we wrote decrying the NCAA for what appeared to be a massive expansion of the NCAA basketball championship, one of the nation’s true sports treasures. Our problem with what was being considered wasn’t just that the tournament wanted to add teams, but with the approach to how the tournament would be structured (in essence turning the opening Thursday and Friday into a giant play-in festival). (more…)
I got an email from an old college friend this morning asking if I’d jumped on the Chicago Blackhawks bandwagon and purchased a sweet retro “sweater.” The Blackhawks enter the Stanley Cup Playoffs as the second seed in the Western Conference and currently are tied 1-1 in their opening round series against the Nashville Predators. But, back to my friend’s questions. The answer to the first question is, yes, I’ve jumped on board to the point that I don’t plan on missing any of the playoff action. The answer to the second question is, not yet, but only because I’m too cheap.
Getting the email solidified in my mind that something needed to be written about hockey, which seems to be experiencing if not a perfect storm of positive news, then at the very least a very strong weather pattern. (more…)
As always, the Masters produced incredible drama, culminating in a third Green Jacket for Phil Mickelson. We love the event but have to admit, we’re happy it’s over. As much as the Tiger Woods saga keeps certain things that DEEP is involved with in the public arena, we’re simply sick of it and need a break. Time to focus on baseball perhaps. Cubs open at home this week and hope always springs eternal at this time of year, right?
There is one final business/marketing story we wanted to touch on though before closing the book on the emotional roller coaster that was the 2010 Masters. Tiger’s sunglasses? Phil’s all-black look? Anthony Kim’s WWE-inspired belt buckle? Lee Westwood and Ian Poulter, the two prominent Englishmen, looking like golf’s version of NASCAR drivers with logos plastered here and there? No, to all of the above. (By the way, it seems to us that the Masters has become to golf attire what the Oscars are to formal wear. Further evidence of the diva-ification of athletes?) (more…)
I didn’t really want to write anything specific about the whole Tiger Woods saga. There was enough so-called reporting and piles of PR punditry circulating in the media that I didn’t feel a need to add to the noise. Moreover, at DeepThoughts we like remain somewhat in our lane on the views we offer. Believe it or not, we recognize that having a blog does not mean we are expert commentators on any and all subjects. I know, I know, hard to believe, isn’t it?
But on the eve of the Masters – a favorite event of ours – we thought the time was right to throw in our two unsolicited cents regarding Tiger and endorsement deals. As we all know, Tiger was in a stratosphere all his own when it came to endorsements, estimated to be near $100 million in annual value. One of the things that people seemed to be bothered by is that Tiger presented himself as a model citizen and traded off that perception to land the generous corporate deals. Thus, when the façade was broken, people were even more angered due to what they perceived to be riches and fame heaped onto a pillar of sand.
It appears the NCAA will be expanding its men’s championship tournament to 96 teams in 2011. Nothing’s official yet, we hear, but all signs are pointing to expansion. Expansion, we believe, would be a mistake.
One of sport’s genuine treasures, the NCAA Tournament takes us on a splendid three-week journey every year, capturing our attention regardless of our school affiliation or status as a sports fan. Like the Super Bowl, the NCAA Tournament is welcoming to all-comers, from “avids” to those that don’t know what channel their cable company has assigned ESPN (oh, the horror).