I took in Celebrity Apprentice on Sunday night. Outside of American Idol it’s one of the few reality shows I can handle watching regularly. On this episode the showcase marketer was Kodak. I will admit that the Apprentice franchise can be a solid product placement play, especially for a brand/sub-brand launches. And, Kodak’s stated goal was for the contestants to create a storefront to help relaunch the “Kodak Moments” campaign. Laudable.
Kodak has extended its relationship by giving a chance for fans to vote for the best “Kodak Moment” of each episode. Rod Blagojevich (the disgraced former Governor of our state, Illinois) being mistaken for Donny Osmond easily wins the distinction – dubious as it may be – in my view.