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	<description>The experts at DEEP ALLIANCE MARKETING share their thoughts on sponsorship and branding</description>
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		<title>Crowdsource or Crowdscorn?</title>
		<link>http://www.deep-alliance.com/?p=1536</link>
		<comments>http://www.deep-alliance.com/?p=1536#comments</comments>
		<pubDate>Fri, 03 May 2013 16:44:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=1536</guid>
		<description><![CDATA[While a debate on the merit of crowdsourcing may not warrant the kind of air-time or personal reflection that say, a debate on gun-control, gay marriage, or the latest layout change to Facebook might, it does make for a good discussion on the relationship between innovation, human capacity and technology. As far as buzzwords go [...]]]></description>
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		<title>Lessons From a So-Called “Controversial” Sponsorship</title>
		<link>http://www.deep-alliance.com/?p=1526</link>
		<comments>http://www.deep-alliance.com/?p=1526#comments</comments>
		<pubDate>Tue, 16 Apr 2013 20:21:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[Controversy]]></category>
		<category><![CDATA[NASCAR]]></category>
		<category><![CDATA[NRA]]></category>
		<category><![CDATA[NRA500]]></category>
		<category><![CDATA[Sports Business]]></category>
		<category><![CDATA[Texas Motor Speedway]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=1526</guid>
		<description><![CDATA[Google “NRA 500” and the leading responses won’t be about Kyle Busch’s victory at Texas Motor Speedway on Saturday evening. In fact, the headlines won’t even be about what many saw as a controversial sponsorship by powerful gun rights organization, the National Rifle Association. Rather, in a twist of irony worthy of Poe, the headlines [...]]]></description>
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		<title>Which Brands Made DEEP Connections With Their Super Bowl Ads?</title>
		<link>http://www.deep-alliance.com/?p=1506</link>
		<comments>http://www.deep-alliance.com/?p=1506#comments</comments>
		<pubDate>Tue, 05 Feb 2013 15:58:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[AdBowl]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[sports marketing]]></category>
		<category><![CDATA[Super Bowl XLVII]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=1506</guid>
		<description><![CDATA[In the broadest of contexts, the slate of Super Bowl XLVII ads was an impressive collection of strategic, fun, and in several cases, memorable marketing communication. I felt even stronger about the efforts after taking a second look at each ad that appeared during the game. By and large, the advertising seemed a bit smarter [...]]]></description>
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		<title>THE NHL IS BACK! For the third time.</title>
		<link>http://www.deep-alliance.com/?p=1488</link>
		<comments>http://www.deep-alliance.com/?p=1488#comments</comments>
		<pubDate>Thu, 24 Jan 2013 15:32:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[2012 Lockout]]></category>
		<category><![CDATA[Blackhawks]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[Sports Business]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=1488</guid>
		<description><![CDATA[I am not, contrary to the beliefs of my coworkers, the only person who cares about hockey in the United States, or Canada for that matter, and the NHL is very – let me repeat – very concerned about winning back the favor of its fans after the 2012 lockout. Interesting to note, however, is [...]]]></description>
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		<title>5 DEEP Considerations for Athlete Endorsement &#8212; Revisited</title>
		<link>http://www.deep-alliance.com/?p=1461</link>
		<comments>http://www.deep-alliance.com/?p=1461#comments</comments>
		<pubDate>Thu, 17 Jan 2013 22:37:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[athlete endorsement]]></category>
		<category><![CDATA[Lance Armstrong]]></category>
		<category><![CDATA[Sports Business Journal]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=1461</guid>
		<description><![CDATA[Even without the Oprah couch confessional, the Lance Armstrong drama is significantly newsworthy both from a sports and celebrity standpoint. It’s never been our intent here at DeepThoughts to get too far outside our lane and dive into the more sordid issues at play. However, given the swiftness that Mr. Armstrong’s vast array of sponsors [...]]]></description>
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		<title>Why Market Through Sports</title>
		<link>http://www.deep-alliance.com/?p=1447</link>
		<comments>http://www.deep-alliance.com/?p=1447#comments</comments>
		<pubDate>Tue, 15 Jan 2013 00:22:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[IEG]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Red Bull]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=1447</guid>
		<description><![CDATA[According to a recently released IEG 2013 forecast, overall sponsorship spending is expected to grow 5.5% up to $19.94 billion, fueled largely by a significant jump in sports sponsorship. This projected increase is significantly higher than the last four years, not all that surprising since the economy has been shaking itself out of a deep [...]]]></description>
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		<title>Big Where It Counts</title>
		<link>http://www.deep-alliance.com/?p=1390</link>
		<comments>http://www.deep-alliance.com/?p=1390#comments</comments>
		<pubDate>Mon, 19 Nov 2012 17:28:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[#deepwhereitcounts]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Small Business Saturday]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=1390</guid>
		<description><![CDATA[DEEP ALLIANCE MARKETING, at its core, is a small business. While our service-based offering may not translate as well to commercials for banks than, say, a restaurant or cupcake shop, we are at heart and in reality, a small business. We understand full well what we’re up against in the marketplace. And, we completely embrace [...]]]></description>
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		<title>Reflections on the Ryder Cup</title>
		<link>http://www.deep-alliance.com/?p=1381</link>
		<comments>http://www.deep-alliance.com/?p=1381#comments</comments>
		<pubDate>Mon, 08 Oct 2012 22:14:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[clean venue]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=1381</guid>
		<description><![CDATA[A couple of weekends ago, I checked off an item that had been on the sports event subset of my bucket list for longer than I’ve known what a bucket list was. And I didn’t even have to go far to collect this particular prize. Thanks to the PGA of America’s ostensible love of the [...]]]></description>
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		<title>Packers Linebacker stars in new ATI Physical Therapy ad from DEEP</title>
		<link>http://www.deep-alliance.com/?p=1365</link>
		<comments>http://www.deep-alliance.com/?p=1365#comments</comments>
		<pubDate>Mon, 27 Aug 2012 16:35:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[A.J. Hawk]]></category>
		<category><![CDATA[ATI Physical Therapy]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[TV ad]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=1365</guid>
		<description><![CDATA[Check out A.J. Hawk, linebacker of the Green Bay Packers, as he highlights the benefits of ATI Physical Therapy in a new commercial written and produced by DEEP in conjunction with Bill O’Neil.]]></description>
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		<title>I Stand With NBC</title>
		<link>http://www.deep-alliance.com/?p=1351</link>
		<comments>http://www.deep-alliance.com/?p=1351#comments</comments>
		<pubDate>Thu, 02 Aug 2012 22:07:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[London2012]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[tape-delay]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=1351</guid>
		<description><![CDATA[If time has taught me anything in this business, or really, if time in the 21st post-invention-of-the-Internet century has taught me anything, it’s that people like to talk. And talk they do, given the fantastically accessible mouthpieces afforded to them via Facebook and Twitter. From the wildly passionate dissent over U.S. Olympic apparel not being [...]]]></description>
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