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	<title>Deep Alliance Marketing</title>
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	<description>The experts at DEEP ALLIANCE MARKETING share their thoughts on sponsorship and branding</description>
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		<title>Make Sure Your Sponsorship Works Locally</title>
		<link>http://www.deep-alliance.com/?p=945</link>
		<comments>http://www.deep-alliance.com/?p=945#comments</comments>
		<pubDate>Sun, 15 Aug 2010 21:07:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[F.I.T. Analysis]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[sports marketing]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=945</guid>
		<description><![CDATA[One of my sponsorship pet peeves (and there are a legion of them) is when a marketer does not think through what activation strategies will best work with a given property in connecting with a target audience. One specific mistake I believe is made too often is that national or global properties are acquired without [...]]]></description>
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		<title>Some Final Thoughts on World Cup</title>
		<link>http://www.deep-alliance.com/?p=927</link>
		<comments>http://www.deep-alliance.com/?p=927#comments</comments>
		<pubDate>Tue, 20 Jul 2010 17:02:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[FIFA]]></category>
		<category><![CDATA[LA Galaxy]]></category>
		<category><![CDATA[Major League Soccer]]></category>
		<category><![CDATA[New York Red Bulls]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Ronaldinho]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[sports marketing]]></category>
		<category><![CDATA[The Netherlands]]></category>
		<category><![CDATA[Thierry Henry]]></category>
		<category><![CDATA[Victory Sports Marketing]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=927</guid>
		<description><![CDATA[The FIFA World Cup came to a close on Sunday, July 11, with a deserving win by Spain over The Netherlands. The match was far from pretty, but people watched in large numbers, including here in the US. According to reports (http://bit.ly/aCZQvB), over 15.5 million people watched the final match on ABC, setting a record [...]]]></description>
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		<title>A Few Words With Chicagoland Speedway President, Craig Rust</title>
		<link>http://www.deep-alliance.com/?p=905</link>
		<comments>http://www.deep-alliance.com/?p=905#comments</comments>
		<pubDate>Wed, 07 Jul 2010 19:12:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=905</guid>
		<description><![CDATA[The NASCAR road show comes to town this weekend as Chicagoland Speedway plays host to NASCAR Nationwide and Sprint Cup Series races, July 9 and 10, respectively. For the past year, Craig Rust has served as President of the ISC-owned track located in Joliet, Ill. As he and his team prep for the biggest weekend [...]]]></description>
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		<title>FIFA World Cup – What will it mean for US Soccer?</title>
		<link>http://www.deep-alliance.com/?p=888</link>
		<comments>http://www.deep-alliance.com/?p=888#comments</comments>
		<pubDate>Fri, 18 Jun 2010 13:52:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Budweiser United]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[FIFA]]></category>
		<category><![CDATA[Major League Soccer]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Player Escort]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[sports marketing]]></category>
		<category><![CDATA[US Soccer]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=888</guid>
		<description><![CDATA[FIFA World Cup is now underway…I begin this post as I’m watching the opening match between Mexico and the Republic of South Africa. The scene is as electric as the hype has suggested it would be. Soccer is a unique sport, one that still doesn’t register completely with the rank-and-file American sports fan. The question [...]]]></description>
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		<title>DEEP featured in Chicago Sun-Times</title>
		<link>http://www.deep-alliance.com/?p=880</link>
		<comments>http://www.deep-alliance.com/?p=880#comments</comments>
		<pubDate>Tue, 15 Jun 2010 15:24:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[The Blackhawks remain a hot story in Chicago. The Chicago Sun-Times took up the topic of Blackhawk players and endorsement potential on Monday, June 14. DEEP President, David Paro, is featured in the article. Chicago Sun-Times article]]></description>
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		<title>Betting on an Underdog Can Pay Off Big</title>
		<link>http://www.deep-alliance.com/?p=866</link>
		<comments>http://www.deep-alliance.com/?p=866#comments</comments>
		<pubDate>Sun, 13 Jun 2010 23:24:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blackhawks]]></category>
		<category><![CDATA[Harris Bank]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[sports marketing]]></category>
		<category><![CDATA[Stanley Cup]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=866</guid>
		<description><![CDATA[With the streets (and buildings) of Chicago lined with fans, the Chicago Blackhawks paraded east on Washington, north on Michigan and came to a halt at Michigan &#038; Wacker where a rally of an estimated 2 million people were waiting for them; a number that Chicago officials say is the largest celebration the city has [...]]]></description>
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		<title>To Coach, With Thanks</title>
		<link>http://www.deep-alliance.com/?p=832</link>
		<comments>http://www.deep-alliance.com/?p=832#comments</comments>
		<pubDate>Mon, 07 Jun 2010 13:32:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[College Basketball]]></category>
		<category><![CDATA[John Wooden]]></category>
		<category><![CDATA[NCAA]]></category>
		<category><![CDATA[sports marketing]]></category>
		<category><![CDATA[UCLA]]></category>
		<category><![CDATA[Wizard of Westwood]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=832</guid>
		<description><![CDATA[The passing of John Wooden, a personal hero of mine, seems like a really good time to pause and reflect on whether we (as a society or the sports industry in general) live up to the standards of excellence he helped establish. On second thought, that might be a pretty depressing analysis. I was born [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Being Prepared for Disaster: 5 Considerations for Sponsors</title>
		<link>http://www.deep-alliance.com/?p=803</link>
		<comments>http://www.deep-alliance.com/?p=803#comments</comments>
		<pubDate>Fri, 21 May 2010 14:33:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[BP cup]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[oil spill]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[sports marketing]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=803</guid>
		<description><![CDATA[&#8220;Today marks a big win for the USOC. We are extremely proud and appreciative to welcome BP to our growing family of U.S. Olympic Partners. The Olympic and Paralympic Games are the ultimate showcase of human endeavor and performance and we are thrilled to partner with an organization that has high performance at its heart.&#8221; [...]]]></description>
		<wfw:commentRss>http://www.deep-alliance.com/?feed=rss2&amp;p=803</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Future Bright for Reality TV&#8230; Here&#8217;s Why</title>
		<link>http://www.deep-alliance.com/?p=793</link>
		<comments>http://www.deep-alliance.com/?p=793#comments</comments>
		<pubDate>Mon, 10 May 2010 02:19:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[reality tv]]></category>
		<category><![CDATA[sponsors]]></category>

		<guid isPermaLink="false">http://www.deep-alliance.com/?p=793</guid>
		<description><![CDATA[Was in downtown Chicago for some meetings a few days ago and got to spend a little time walking the southern part of the world-famous Magnificent Mile, just north of the Chicago River, right near those architectural delights, the Wrigley Building and Tribune Tower. By chance, I stumbled upon a Top Chef: The Tour event [...]]]></description>
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		<title>David Paro appears on &#8220;Monsters &amp; Money in the Morning&#8221;</title>
		<link>http://www.deep-alliance.com/?p=783</link>
		<comments>http://www.deep-alliance.com/?p=783#comments</comments>
		<pubDate>Tue, 27 Apr 2010 14:20:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CBS 2]]></category>
		<category><![CDATA[david paro]]></category>
		<category><![CDATA[monsters & money]]></category>
		<category><![CDATA[sports marketing]]></category>

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		<description><![CDATA[DEEP President, David Paro, appeared on CBS 2 Chicago&#8217;s &#8220;Monsters &#038; Money in the Morning&#8221; April 27th to discuss the business of sports marketing]]></description>
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