While a debate on the merit of crowdsourcing may not warrant the kind of air-time or personal reflection that say, a debate on gun-control, gay marriage, or the latest layout change to Facebook might, it does make for a good discussion on the relationship between innovation, human capacity and technology.
As far as buzzwords go in the marketing world, “crowdsourcing” isn’t exactly new. First coined in 2006 by venture capitalist Steve Jurvetson, the word was originally used to refer to “a collective effort to manage an online discussion forum on flickr,” though it is now used more generally to refer to any sort of crowd-based outsourcing, as the portmanteau implies. Crowdsourcing itself is much older, however, and notably, pre-Internet, with examples like the completion of the original Oxford English Dictionary through millions of individual submissions by the community. Most recently, crowdsourcing has found itself above the fold as people tried to help identify Boston bomber suspects via Reddit, an open Internet forum, and less direly, for the selection of a logo for the nascent College Football Playoff. (more…)
fewer sophomoric spots, fewer animal gags, and more ties to an actual brand position. That’s progress in my book even if I wasn’t constantly bowled over during the game itself.
A couple of weekends ago, I checked off an item that had been on the sports event subset of my bucket list for longer than I’ve known what a bucket list was. And I didn’t even have to go far to collect this particular prize. Thanks to the PGA of America’s ostensible love of the Midwest, the 2012 Ryder Cup was played at Medinah Country Club, a spectacular golf mecca cozily located in Chicago’s northwest suburbs.
Last week I attended a sports business networking event in Chicago. The subject of the accompanying panel was the business of the Olympics, a timely discussion to be sure given that we’re less than two weeks out from the opening of the London Olympic Games. Several United States Olympic Committee executives were on hand to participate, as were a pair of Olympic athlete agents and some sports marketing directors from Olympic sponsoring companies.
Welcome to the new Deep Alliance Marketing website, www.DEEP-ALLIANCE.com, and to our new blog page. Our hope with this site is to provide a more relevant experience for our clients, as well as for those just looking to find out a bit more about the way we do things here, and maybe a bit about the way we think. The marketing world is one that still fascinates me every day. With the growth of social media, the field has been democratized to an extent never seen before. Incredible things are happening in how marketers deliver their messages to potential consumers and the power is no longer in the hands of simply the biggest brands with the largest agencies in their stable.